Build with us

For creators

Every brand deal ends. Your app doesn't.

The best long term way to monetize your audience is to own part of the product they buy.

Month 1 Month 24 Money in Brand deals back to zero every time Your app and your equity with it
Brand deals Your app Illustrative, not a projection.

Not to rent that audience out one post at a time to a brand that forgets you the day the campaign ends.

Fill in the form ↓
Costs you nothing to build Live in 15 to 90 days You own part of the company Built around your audience

The difference

Rent it out, or own it.

Same audience, same effort to reach them. Two completely different outcomes.

Renting your audience

A brand deal

  • Paid once, up front.
  • The value ends when the post stops performing.
  • You hand your audience to somebody else's product.
  • Nothing to sell later. There is no asset.
  • Next month you start again from zero.

Owning the product

Your consumer app

  • Paid every month it exists.
  • It keeps earning on the days you do not post.
  • Your audience gets the thing they keep asking you for.
  • A real asset, with your name on the cap table.
  • It grows as you grow, and your equity grows with it.

Ownership

What owning it actually means.

Not a logo on somebody else's app. A company you are a founder of, in writing, from the first day.

You decide

Real decision power over the product and where it goes next. You are in the room, not cc'd on a deck.

Your equity grows

If the app grows, your stake grows with it. A company that compounds, not a campaign that ends.

You get a piece of the sale

If the app is ever sold, you are on the cap table when it happens. That is the part a brand deal can never give you.

$0

What building it costs you.

We put in the capital and cover production. You never get an invoice from us.

15–90

Days from starting together to a launched app.

Depending on the app and the pre-launch strategy.

How much of the company you own depends on the app and what each side brings to it. We tell you the number on the first call, and it goes in writing before a line of code gets written.

The only step

Tell us about
your audience.

Twelve questions, about five minutes. These answers are the whole decision, so take them seriously. We reply either way.

Your information is protected

We never share or sell the information of anyone who contacts us. Your phone number and email are only so we can reach you and plan our call. Nothing you write here goes anywhere else.

Step 1 of 3 About 4 minutes left

About you

Include the country code. Kept private, only used to reach you.

Your audience

Be honest. Real reach matters far more to us than follower count.
The most important answer on the form. Repeated demand is what an app gets built on.
A rough idea is plenty. If something similar exists already, tell us what is wrong with it.

The partnership

Distribution is your side of the deal, so this is the answer we weigh hardest.
An existing deal is not necessarily a problem. We just need to know early.

Private and never shared. Just a reply from a human.

That's it. It's with us.

We read every one properly, usually within a couple of days, and we come back to you either way. While you wait, come see what we're building.

@popappss @popapps.co
Fill in the form ↓ 12 questions, about 5 minutes. We reply either way.